Certain sights, smells and sounds during the holidays can instantly take us back in time.

Well, the holiday season is here, and Thursday night was the Vinton Christmas Parade.

Find Christmas events and parades across Southwest and Central Virginia right here.

Karis Care Services is bringing holiday cheer to seniors in both the Roanoke and Lynchburg areas with its annual “Karis Christmas for Seniors” programs.

Can you be allergic to your Christmas tree? While a pine allergy is pretty uncommon, you could be sneezing for other reasons.

The 22nd Annual Roanoke County Christmas Tree Lighting kept up the tradition of holiday cheer in Roanoke County. The 30-foot tree - which is the largest tree the county has had to date - shined bright on Monday afternoon as hundreds of people gathered to see the lights.

The Hotel Roanoke announced the Fashions for Evergreens 2025 event; it will benefit United Way of Roanoke Valley.

Melania Trump has decorated the White House for the holidays, and her theme is “Home Is Where the Heart Is.”.

‘Tis the season for holiday cheer!

Now that Thanksgiving is over, many people are starting to decorate for Christmas. If you’re one of them, it’s important to be careful.

The Community Christmas Store of the Roanoke Valley is launching an online auction tonight at 5:00 p.m., with all proceeds benefiting the group’s mission to provide holiday assistance to local families in need.

With the holidays here, you’re likely seeing prices go up while you shop. Inflation and tariffs have pushed costs higher this year, making everything feel more expensive.

With Thanksgiving and the formal launch of the holiday shopping season, Americans will again take to the road for holiday gatherings before knocking off items on their Christmas gift lists.

Traditional Christmas markets are opening across Germany, drawing revelers to enjoy mulled wine, grilled sausages, and festive attractions.

Seventeen-year-old Wynter is known for her laid-back charm and easy sense of humor.

The holiday spirit is alive and well in Bedford!

On November 22nd, around 1500 people went to Explore Park in Roanoke to see all the lights and holiday festivities that could only be provided by Illuminights.

Christmas went on the auction block this week in Pennsylvania farm country in the form of a giant Christmas tree sale.

Roanoke County’s popular holiday light show, Illuminights, returns on Saturday, November 22, at Explore Park, featuring new attractions alongside traditional favorites that draw tens of thousands of visitors annually.

The Star City has unwrapped its first present of the season! The Christmas Tree has officially arrived in downtown Roanoke.

You’re in for a special holiday treat, if you love Dolly Parton, because her unique adaptation of a classic tale of a Christmas Carol makes its way to Roanoke’s Berglund Center on November 25.

The Community Christmas Store of the Roanoke Valley plans to host its first “Fill the Sleigh” donation event Saturday, July 26, as part of its mission to provide holiday assistance to local families.

This year's official White House Christmas ornament honors more than 150 years of culinary diplomacy practiced at state dinners.

Authorities are pulling submerged vehicles from the Columbia River, including a car thought to have belonged to a Portland couple who vanished in 1958 while out for a drive with their three daughters.

Radford men fall to Longwood

The Community Christmas Store of the Roanoke Valley is looking for a permanent location this year.

For the elephants and others at the Berlin Zoo, it’s finally time to unwrap their Christmas presents.

We may be past Christmas and Thanksgiving, but the holiday travel season continues with high numbers of travelers on the roadways and in the sky.

As the holiday season wraps up, many homes still have one dangerous reminder: the Christmas tree. While it may look festive, a dry tree is a serious fire hazard. In just a matter of seconds, a dry Christmas tree can go from perfectly fine to fully engulfed in flames.

With the holidays here, many kids are unwrapping new phones, video games, and electronics. But new gadgets can mean new rules for screen time.

Americans still dreaming of a really big Christmas present can keep that dream alive during Friday’s Mega Millions drawing for a jackpot worth an estimated $1.15 billion.

A warm end to 2024

It’s Christmas and what can be a wonderful time for some people can be a difficult time for others, like our veterans.

While many families are unwrapping gifts and sharing festive meals, some are spending Christmas Day on the frontlines. First responders, like firefighters, sacrifice time with loved ones to ensure the safety of our communities. 10 News visited Station 3 in Roanoke to see how these dedicated individuals balance duty with holiday traditions.

Victor Wembanyama had 42 points and 18 rebounds in a memorable Christmas Day debut.

Mikal Bridges scored a season-high 41 points, and the New York Knicks overcame 42 from Victor Wembanyama in a monster Christmas debut to edge the San Antonio Spurs 117-114 on Wednesday.

Christmas is here and, there are many meaningful ways to give back to veterans who have served our country. Here are some impactful ways to support them during the holiday season:

Christmas came early this year for pastor John Coles, as he can hear clearly for the first time in a long time.

Merry Christmas Eve to all who celebrate! As the holiday rush reaches its peak, grocery store workers are feeling the pressure from last-minute shoppers gathering last-minute ingredients for their holiday feasts.

It’s Christmas Eve, and Santa is suiting up for his annual voyage from the North Pole to Households around the world.

It’s Christmas Eve and many of us are preparing or recovering from a traditional holiday meal, but for some, they might not be able to afford that meal or have no one to spend it with.

Local authorities say a Russian ballistic missile struck a residential building Tuesday in the Ukrainian city of Kryvyi Rih and at least one person was killed.

It is Christmas Eve once again and with Christmas right around the corner many will be searching for last-minute gifts, or heading to grocery stores to get ingredients for Christmas dinner. We have compiled a comprehensive list of business hours in our area.

December is a month filled with diverse religious and cultural celebrations worldwide, each offering unique traditions and beliefs.

A local couple helps support the most needy this holiday by gifting bags filled with essential items like deodorant, soap, and hats to the RAM House.

Santa Comes To Town Tonight!

Stocks closed higher on Wall Street ahead of the Christmas holiday, led by gains in Big Tech stocks.

A White Christmas?

Mourners are laying flowers near the scene of the deadly Christmas market attack as investigators puzzle over the motive of the suspect and his previous encounters with authorities are scrutinized.

There are just two days left until Christmas, and if you haven’t done your holiday shopping yet, the clock is ticking.

The city of Bethlehem in the Israeli-occupied West Bank, the traditional birthplace of Jesus, will not have the usual trappings of the city's favorite holiday: no public Christmas tree, no raucous scouts march, no decorations and no twinkling lights, in deference to the ongoing war in Gaza.

Santa Claus has braved the sticky heat of the Amazon rainforest this weekend, taking two boats to bring gifts to the children of a small village near the Brazilian city of Manaus.

Will Howard threw two touchdown passes to freshman Jeremiah Smith and Ohio State routed Tennessee 42-17 on Saturday night in a first-round College Football Playoff game, setting up a New Year’s Day rematch with No. 1 Oregon at the Rose Bowl.

Santa Claus has arrived in Rio de Janeiro — under water.

Officials say four women and a 9-year-old boy were killed when a man drove into a Christmas market teeming with holiday shoppers in the German city of Magdeburg.

Police are treating a car-ramming at a Christmas market in Germany that killed at least five people as an attack.

Church bells rang out in the German city of Magdeburg exactly 24 hours after authorities say a man drove into a busy Christmas market, killing five people and injuring 200 others.

For Christians around the world, Christmas is the joyful celebration of the birth of Jesus.

Tonight was the final night of Dickens of a Christmas in downtown Roanoke and despite the cold, people were out and about enjoying the festivities.

Going home for the holidays is always an exciting time of year, but for many of us, a stressful time too.

The Warm Hearth Foundation celebrated the 6th year of their Silver Santa Program!

With Christmas fast approaching, The Salvation Army in Covington, Virginia, is urging the community to help meet its annual fundraising goal for the Red Kettle Campaign.

Authorities in the German city of Magdeburg say at least two people were killed and dozens were injured after a car plowed into a busy Christmas market what officials called a deliberate attack.

When it comes to Christmas, there’s no getting away from Santa Claus.

The hospital staff at LewisGale brought Christmas joy to the Musil family by decorating Craig's room and providing gifts, despite their challenging circumstances.

You have just one weekend left to enjoy Delta Dental Dickens of a Christmas in downtown Roanoke.

It is the season of gift giving and for some people that means giving the gift of pets.

A group in the New River Valley has been able to continue a Christmas tradition despite impacts from Hurricane Helene.

As wintry weather settles over Southwest and Central Virginia, with temperatures in the 30s and a mix of precipitation expected, it’s the perfect time to enjoy holiday activities from the comfort of your home. With Winter Weather Advisories in place and icy conditions likely, staying indoors can be both safe and enjoyable. Here are some fun ideas to keep you entertained while avoiding the roads.

Thousands of locals gathered downtown earlier tonight to watch the City of Roanoke Christmas Parade

Have you ever watched a holiday rom-com on Hallmark Channel or Lifetime — or any of the other many networks and streaming services that now air them — and thought, “I could write that”.

The griping Vatican-based movie thriller “Conclave” about picking a new pope and Stephanie Hsu starring in the dark comedy series “Laid” as a woman whose former lovers keep unexpectedly dying are some of this week’s new streaming entertainment releases.

A grieving mother honors her son Isaac, who was tragically killed, by keeping his memory alive through Christmas traditions and seeking justice amidst ongoing court delays.

The holiday season can intensify feelings of grief for those who have lost loved ones, but strategies like embracing new traditions, seeking support, and honoring memories can help manage the pain.

The Community Christmas Store of the Roanoke Valley is back starting Thursday and will continue until Saturday at the Spartan Square Shopping Center for registered families.

The Blacksburg Police Department is holding their first ever Blue Santa Angel Tree campaign.

For the second year in a row, the Grinch found himself in Blacksburg wreaking havoc.

We are tracking the chances for a white Christmas

Oh, what joy it is to have Christmas music playing throughout the Holidays. But did you know many of those favorite classics were written during wartime?

The North American Aerospace Defense Command, also known as NORAD is launching its Santa Tracker.

The holiday shopping season is underway, and this year small businesses have less time to capitalize on the busy shopping period.

Locals headed to Floyd this weekend for the 30th Annual Winterfest & The Festival of Trees.

FEDUP is hosting the annual 'A Christmas of Hope' event at Pilgrim Baptist Church on December 14 to support children who have lost a parent to gun violence.

Major Matt Trantham with the Salvation Army joined 10 News Anchor Abbie Coleman in the studio Saturday for an update on this year’s Angel Tree progress.

People were in downtown Blacksburg since 3:00 p.m. for the annual Winter Festival.

Blacksburg is lighting their Christmas tree downtown today! It is set to begin at 5:45.

Night one of Dickens of a Christmas begins tonight with the highly anticipated annual tree lighting ceremony. The event is not only a festive tradition but also a significant boost for local businesses, driving sales and attracting visitors to downtown Roanoke.

WSLS teams up with the Salvation Army for the Red Kettle Campaign, featuring live updates and interviews.

Holiday Pin It Contest

Delta Dental Dickens of a Christmas is back this year, if you’re looking for something fun to do to put you in the holiday spirit.

Annual parade draws hundreds despite freezing temps

If you missed Black Friday you're in luck! The JBL Flip 6 speaker is just $74.99. Get your favorite color while supplies last.

Vinton’s annual Christmas tree lighting and parade is back this year, starting at 6 pm.

If you’re still looking for a way to give back this holiday season, AAA is collecting toys for kids in need.

Scroll down to take the quiz.

It’s beginning to look a lot like Christmas at Virginia’s Executive Mansion.

Find Christmas events and parades across Southwest and Central Virginia right here.

Thanksgiving is finally over and now it’s time for parents to buy all those toys on their kids’ Christmas lists; however, health officials urge parents to be careful.

This weekend marks a milestone for one of Roanoke’s most iconic landmarks, the Mill Mountain Star, which is celebrating its 75th anniversary.

Illuminights is back tomorrow night bringing Christmas to Roanoke a little early this year.