The spirit of giving runs deep in the Roanoke Valley, where one organization has been making Christmas brighter for local families for three decades.

The Hotel Roanoke and Conference Center announced Thursday that it had been recognized as one of the Top 10 Hotels for the Holidays in USA Today’s 10Best Readers’ Choice Awards for 2025.

Looking to add a little extra sparkle to your child’s Christmas this year? The City of Salem Parks and Recreation Department is offering a chance for kids to receive a magical phone call from Santa himself.

First responders and hospital staff collaborate to create unforgettable holiday memories for children and families facing health challenges.

The holidays are here, and sometimes they can feel just as stressful as they are joyful.

A historic DC-8 plane that carried Liberty University students and staff landed Sunday afternoon, signaling the end of a two-day trip to Jamaica to bring hope back to the island.

HopeDriven held their 7th annual toy drive with Carilion's Clinic to help brings toys to those who need it most.

Salem held its annual Christmas Tree Lighting and Parade in Downtown Salem on Friday night, bringing families downtown for some holiday cheer and fun.

Certain sights, smells and sounds during the holidays can instantly take us back in time.

Karis Care Services is bringing holiday cheer to seniors in both the Roanoke and Lynchburg areas with its annual “Karis Christmas for Seniors” programs.

The 22nd Annual Roanoke County Christmas Tree Lighting kept up the tradition of holiday cheer in Roanoke County. The 30-foot tree - which is the largest tree the county has had to date - shined bright on Monday afternoon as hundreds of people gathered to see the lights.

The Hotel Roanoke announced the Fashions for Evergreens 2025 event; it will benefit United Way of Roanoke Valley.

‘Tis the season for holiday cheer!

The holiday spirit is alive and well in Bedford!

On November 22nd, around 1500 people went to Explore Park in Roanoke to see all the lights and holiday festivities that could only be provided by Illuminights.

Illuminights is officially lighting up Explore Park for the holiday season, with more than 650,000 lights glowing along the half-mile walking trail

Roanoke County’s popular holiday light show, Illuminights, returns on Saturday, November 22, at Explore Park, featuring new attractions alongside traditional favorites that draw tens of thousands of visitors annually.

The Star City has unwrapped its first present of the season! The Christmas Tree has officially arrived in downtown Roanoke.

As families prepare for Halloween festivities across the region, fire officials are urging you to stay safe.

Southwest Virginia residents don’t have to wait until October 31st to get into the Halloween spirit, as numerous family-friendly events are scheduled across the region this weekend.

Whether you’re watching fireworks, grilling with friends, showing off your red, white, and blue or just enjoying the sunshine — we want to see how you celebrate the Fourth of July in Virginia!

It’s the Fourth of July, and animal shelters are urging pet owners to take precautions, as the Roanoke Valley SPCA said many pets go missing around the holiday due to the fireworks

The Fourth of July can be a joyous time for some people, but for some veterans dealing with PTSD, it can be triggering.

For many, the holidays are a time of the year they look forward to the most, but for others, its a time of the year that they have to live in fear.

With the holiday season coming to a close, those with Christmas trees are probably going to be getting rid of them soon! For Danville locals, the city has made it easy for you to get rid of your tree soon and safely.

With the holiday season coming to a close, those with Christmas trees are probably going to be getting rid of them soon! For Lynchburg locals, the city has made it easy for you to get rid of your tree soon and safely.

As the holiday season wraps up, many homes still have one dangerous reminder: the Christmas tree. While it may look festive, a dry tree is a serious fire hazard. In just a matter of seconds, a dry Christmas tree can go from perfectly fine to fully engulfed in flames.

With the holidays here, many kids are unwrapping new phones, video games, and electronics. But new gadgets can mean new rules for screen time.

While many families are unwrapping gifts and sharing festive meals, some are spending Christmas Day on the frontlines. First responders, like firefighters, sacrifice time with loved ones to ensure the safety of our communities. 10 News visited Station 3 in Roanoke to see how these dedicated individuals balance duty with holiday traditions.

Christmas is here and, there are many meaningful ways to give back to veterans who have served our country. Here are some impactful ways to support them during the holiday season:

December is a month filled with diverse religious and cultural celebrations worldwide, each offering unique traditions and beliefs.

Santa Comes To Town Tonight!

The holiday season, often filled with festive gatherings, meals, and traditions, can bring both joy and stress. For individuals dealing with eating disorders, however, this time of year can intensify feelings of anxiety and distress.

Folks are loading up their cars and heading down the road to see family and friends for the holiday, but while on the roads, you want to make sure you are doing everything you can to keep you and your loved ones safe.

Going home for the holidays is always an exciting time of year, but for many of us, a stressful time too.

The Warm Hearth Foundation celebrated the 6th year of their Silver Santa Program!

The hospital staff at LewisGale brought Christmas joy to the Musil family by decorating Craig's room and providing gifts, despite their challenging circumstances.

Families will pick up the gifts that you donated for Angel Tree on Wednesday.

Our WSLS viewers wrote us about a family in need this holiday season. Thirty-eight-year-old veteran josh sims was a pillar of his community, church and a grandfather to be before his life was cut short.

Pay attention, photographers! Fun for-profit holiday photos could get you in trouble with the law if you are not careful with well-known characters.

The holiday season can intensify feelings of grief for those who have lost loved ones, but strategies like embracing new traditions, seeking support, and honoring memories can help manage the pain.

The Blacksburg Police Department is holding their first ever Blue Santa Angel Tree campaign.

For the second year in a row, the Grinch found himself in Blacksburg wreaking havoc.

This holiday season, the Roanoke Valley SPCA is reaching out to the community to ensure no shelter pet is left behind. The annual Home for the Holidays foster program is back but with a sense of urgency this year.

Oh, what joy it is to have Christmas music playing throughout the Holidays. But did you know many of those favorite classics were written during wartime?

Locals headed to Floyd this weekend for the 30th Annual Winterfest & The Festival of Trees.

So far this year, The Montgomery County Animal Care and Adoption Center has helped more than 1,200 pets find their forever homes, but they are not done yet with their Happy Paw-lidays event.

Holiday scams are prevalent, with scammers posing as legitimate entities to steal personal information, urging vigilance and caution when sharing private details.

Blacksburg is lighting their Christmas tree downtown today! It is set to begin at 5:45.

If you’re looking to bring holiday cheer to children in need, there will be several donation sites across Virginia for Toys for Tots.

It’s beginning to look a lot like Christmas at Virginia’s Executive Mansion.

Today is Small Business Saturday, and local shops are hoping you spend your holiday shopping dollars with them, instead of big box retailers.

Black Friday is here and shoppers across the nation hit the stores to find the best deals. In the Star City, the shopping craze was contagious as thousands came out for the day.

The Magical Christmas Village & Marketplace opens Saturday, November 23rd at Mountain Lake Lodge. Kicking off the event with its grand illumination at 6pm, the lodge and property will be decked out in holiday lights. Visitors from the community and hotel guests are invited on property to see the sparkling holiday lights, shop at the marketplace and see 2024′s new attractions like Marshmallow Way, the Pinecone Express, and the Holiday Mainstage.

As the holiday season approaches, recovery efforts for hurricane Helene are still ongoing in western North Carolina.

The Junior League of Roanoke Valley is kicking off this year’s holiday shopping with its signature annual fundraiser: Stocked Market.

Roanoke County is set to welcome back a cherished holiday tradition as Explore Park transforms into a spectacular winter wonderland. Preparations are underway for the much-anticipated Illuminights, featuring over 600,000 lights illuminating a half-mile path in the Winter Walk of Lights.

A tradition of consuming food and alcohol was born as a way to pay tribute to St. Patrick’s life and take a day break from abstaining from certain foods and alcohol during Lent.

Presidents’ Day has been a federal holiday since 1879, but before that the reason was to celebrate George Washington’s birthday on February 22, or Abraham Lincoln’s on February 12.

Some of you might be already taking down your Christmas decorations and looking for a place to get rid of your tree.

Virginia Tech experts share how long your holiday leftovers will be good for.

A Rockbridge County man has played the role of Santa in the Goshen community for over a decade, but with an ongoing battle against cancer, he has decided to hang up his coat.

With three days until Christmas, the holiday travel rush is in full swing, with millions of people heading out of town.

Holiday travel can be tricky, so we're working to help get you to your destination safely.

The first of 40 movies premiered on Oct. 20.

Here are some ways you can deal with stress during the holiday season.

Some traditions on the list are centuries old, and others are newer but no less cherished.

It might seem like a new-brainer, but the Christiansburg chief of police said making sure all your doors are locked is the biggest deterrent for theft.

Who doesn't like to wear these to holiday parties?

The first of 40 movies premiered on Oct. 20, with new movies premiering every Thursday on the Hallmark Movies & Mysteries channel, and every Friday, Saturday and Sunday on the Hallmark channel through Dec. 26.

It’s a new month, and you know what that means: it’s time to announce a new 3 Degree Guarantee recipient.

Submit a photo of your gingerbread house, and if you are still in the midst of building one or plan on doing so, also read for best tips and practices on how to do so.

Odds of a White Christmas, at first glance, look pretty low in 2023.

The Rescue Mission is asking for your help to give kids a Christmas miracle.

The holiday season can be a stressful time for many with planning trips, gifts, and seeing family and friends. Rosanna Breaux said there are strategies to navigating the mentally taxing season.

You can show your appreciation for a family member or friend while also making a difference through Carilion Clinic’s Lights of Love Christmas trees.

Chabad at Virginia Tech is sponsoring a Grand Menorah Lighting to celebrate the first night of Chanukah.

The first of 40 movies premiered on Oct. 20, with new movies premiering every Thursday on the Hallmark Movies & Mysteries channel, and every Friday, Saturday and Sunday on the Hallmark channel through Dec. 26.

Stacker compiled a collection of 25 images showcasing some of the most beautiful Christmas markets out there.

In this 12 Days of Your Photos series of articles, we’ll be posting a new Pin It theme for each of the twelve days leading up to Christmas, starting on Dec. 14.

Roanoke County rang in the holiday season with a Christmas Tree Lighting on Monday, Dec. 4.

If you’re looking to give back this holiday season, the Roanoke City Sheriff’s Office has the perfect opportunity for you.

A local non-profit, HopeDriven, is sharing Christmas cheer through a toy drive for kids in the hospital.

Chad Clark is hosting a push pull competition for two organizations, Toys for Tots and Ronald McDonald House.

Roanoke Valley’s largest Christmas celebration, Dickens of a Christmas, kicked off on Friday night with a Christmas tree lighting.

There are some things to keep in mind if you are traveling around the holidays and New Year’s Day.

Some seniors in the New River Valley may have a happier holiday season thanks to The Salvation Army's Angel Tree program.

The first of 40 movies premiered on Oct. 20, with new movies premiering every Thursday on the Hallmark Movies & Mysteries channel, and every Friday, Saturday and Sunday on the Hallmark channel through Dec. 26.

HopeDriven will host their fifth-annual toy drive this Saturday.

In light of Wednesday being National Package Protection Day, there are some security measures that can be taken to ensure the gifts you order stay in your possession, and not get in the hands of porch pirates.

Holiday shopping is much easier nowadays when you can buy things from the comfort of your own home, but online shopping could mean scammers are right on the other side of your screen.

Roanoke is getting into the holiday spirit and on Monday, the star of the show arrived.

As the weather gets cold and we’re spending more time inside ahead of the winter season, there’s nothing like cozying up on the couch with the perfect drink.

It’s Christmas time in Pigeon Forge and that means Dollywood’s Smoky Mountain Christmas is officially underway!

Local business owners are gearing up for what they hope is a successful Small Business Saturday.

Pin your holiday photos for a chance to see them on TV!

Thousands of runners filled the streets of Downtown Roanoke Thursday for the annual Drumstick Dash.

Everyone’s eager to get to the dining room table as fast as they can.

Four hundred band directors are coming together to march in this year’s Macy’s Thanksgiving Day Parade.

Forever known as the backdrop for the cult classic movie Dirty Dancing, Mountain Lake Lodge is switching to a new genre this holiday.