The Hotel Roanoke and Conference Center announced Thursday that it had been recognized as one of the Top 10 Hotels for the Holidays in USA Today’s 10Best Readers’ Choice Awards for 2025.

The Hotel Roanoke announced the Fashions for Evergreens 2025 event; it will benefit United Way of Roanoke Valley.

There are more than 5,000 children in Virginia’s foster care system and many of them carry their belongings in trash bags.

The power of pink was in full force in Roanoke on Tuesday, as hundreds of people packed into The Hotel Roanoke ballroom for the annual Power of Pink fundraiser luncheon for the Virginia Breast Cancer Foundation.

More women in Virginia are getting sick during pregnancy, and medical experts are working to reduce that number.

A Virginia Tech spokesperson tells 10 News they’re talking with the city about possibly selling the Hotel Roanoke.

The Virginia Tech Foundation is exploring the possibility of selling the historic Hotel Roanoke, a landmark that has been in the city for over a century.

10 News Anchors John Carlin and Rachel Lucas helped the Southwest Virginia Wildlife Center raise money during it's annual Night Owl on the Town Gala at Hotel Roanoke. 2025 was a record breaking year for fundraising!

All proceeds support the Center’s mission of giving wildlife a second chance. The silent auction is now live and is open to the public to bid. You can view the auction here. Only attendees at the event will be eligible to bid on live auction items.

The Southwest Virginia Wildlife Center is holding a Gala later this month. It’s their biggest fundraiser of the year, and John Carlin will be the auctioneer this year!

“The bobcats are doing great. They have probably tripled, not quadrupled in size at this point. They’re eating the equivalent of one whole chicken a day … but they’re doing wonderful,” said SWVA Wildlife Center Executive Director Chester Leonard.

Calling all brides, grooms, and wedding planners — the Roanoke Bridal Expo is back Sunday and ready to make planning your dream wedding easier and more fun than ever!

"Many Hokie faithful here in the area,” Pry said.

PH’s Sam Dowdy, Roanoke Catholic’s Addison Becker awarded B’Nai B’Rith scholarships

The American Red Cross Celebration of Heroes will be held Thursday morning at Hotel Roanoke.

The American Red Cross Celebration of Heroes will be held Thursday morning at Hotel Roanoke.

The Hotel Roanoke & Conference Center revealed renderings of their proposed 10,000-square-foot expansion on Thursday morning. They are also celebrating the 30th anniversary of their grand reopening.

Looking for a place to relax? The Hotel Roanoke has you covered with its brand new spa.

The best cocktail in the Commonwealth can be found right here in Roanoke.

Each year, there are 7,800 women and men in the VBCF service area who are diagnosed with breast cancer.

This year the gala is at Hotel Roanoke with a night full of dancing, cocktails, live music, dinner, hors d’oeuvres and special appearances from the center’s wildlife ambassadors. The event is Saturday. Tickets are still available. Anyone can bid on silent auction items online.

“Taste your way around the world” that’s what the Greater Williamson Road Area Business Association is inviting you to do this Sunday.

The Hotel Roanoke Conference Center Commission says that they are looking for a new name for the Ballroom coming to the hotel.

A Night Owl on the Town. Tickets are on sale now for the annual Gala Fundraiser for the Southwest Virginia Wildlife Center.

Simone' Hamlar and Israel Hairston 2024 B'nai B'rith award recipients

This year’s Good Samaritan Hero is Jimmy Stone from Roanoke County.

A local landmark is getting an upgrade.

Roanoke businesses said they see a boost around the holiday of love.

New Year’s Eve, a day sometimes filled with spending time with family and friends, is almost here. If you’re planning on going out instead of staying home, there are plenty of events taking place.

Sirens and Salutes is honoring fallen heroes with a tree at the Hotel Roanoke.

Thursday kicked off a Star City tradition, Fashions for Evergreens is back at the Hotel Roanoke.

In Virginia, there are almost 7,600 new cases of breast cancer each year and more than 1,150 deaths due to this disease.

Salem's Reese Redford wins the Artie Levin Personal Life Award for citizenship.

Each journey into the WSLS Video Vault offers a unique and nostalgic look at our region.

The Roanoke Bridal Expo returned to the Hotel Roanoke Sunday.

The American Heart Association is asking the community in Southwest Virginia to come together this weekend for the Roanoke Heart Ball.

The Taste of Virginia Expo returned to the Hotel Roanoke Saturday for people to see vendors right from within the state.

Hotel Roanoke’s popular holiday tradition returned Thursday. This year, more than 25 organizations and businesses are participating in Fashions for Evergreens.

Children with autism are often overlooked during the transition from high school to adulthood, but a workshop at the Hotel Roanoke today helped parents and supporters bridge the gap.

Some of the Virginia Today team takes on Blue Ridge Nightmares.

CONTEST CLOSED | Enter to win dinner and a show in the Star City!

Blue Ridge Nightmares opens in Roanoke for the season.

Keep an eye out for two neon City Market Building signs the next time you visit downtown Roanoke.

CONTEST CLOSED | Enter to win dinner and a show in the Star City!

Like many other organizations, TAP is looking to fill more than 20 positions as soon as possible.

Drumstick Dash officials have announced more information regarding this year’s race.

William Fleming's Micah Jones wins the Artie Levin Personal Life Award.

The Hotel Roanoke is getting honored in a big way.

Hundreds of law enforcement officers gathered in Roanoke this week working on ways to reduce violent crime across Virginia.

Playoff season is here, and we want to help you upgrade your at-home theater setup before the big game!

Hotel Roanoke has announced the winners of a tree-decorating fundraiser event that’s adored by many in the Roanoke Valley.

A Star City holiday tradition has returned to Hotel Roanoke.

Discovery Science show, Black Files Declassified, filmed a scene in Roanoke.

The Hotel Roanoke has added a half-million dollars worth of upgrades to create sophisticated video conferencing to allow attendees both in-person and on-line. The move will make it easier for groups to meet, even once the pandemic is over.

Roanoke’s history is deeply rooted in the railroad.

Know anyone looking for a job?

The Miss Virginia Pageant is moving back to Roanoke.

Roanoke is trending on Twitter after a tweet about a 1970s reality dating show featured a prize: a stay at Hotel Roanoke. Second prize: TWO weeks in beautiful Roanoke!”First prize: A week in beautiful Roanoke! Hotel Roanoke decided to join in on the fun by offering a Trending Tuesday Giveaway. AdWith #Roanoke trending, thanks to @StephenKing and @emilynussbaum, we are giving away a Romance Package of an overnight stay with breakfast! @VisitVirginia @visitvbr @City_of_Roanokehttps://t.co/QGBF7ysNiu pic.twitter.com/1005vbdhqU — The Hotel Roanoke (@TheHotelRoanoke) February 9, 2021“This was one of those moments where we get to showcase positives,” said Hotel Roanoke General Manager Brian Wells.

ROANOKE, Va. – Still haven’t planned the perfect Valentine’s Day date for your special someone? AdFort Hill Bowling’s 5th Annual Valentine’s Day Tournament in LynchburgPut your game face on for this date night with a bowling tournament at Fort Hill Bowling Center. Valentine’s Day Candlelight Wine Dinner in ForestWine and dinner by candlelight? Valentine’s Packages at Hotel Roanoke in RoanokeWith several packages offered, Hotel Roanoke has options from intimate getaways or much-needed alone time. Do you know any other romantic date ideas?

ROANOKE, Va. – A Christmastime favorite in the Star City is going virtual this year because of the COVID-19 pandemic. Fashions for Evergreens is an annual event that typically decks the halls of the Hotel Roanoke with uniquely-decorated trees. “Fashions for Evergreens has brought in more than $60,000 to this community to help benefit our neighbors who are in need. They’re adding a new feature this year called Fashions at Home where you can submit photos of your own holiday decor. Voters, as well as those who submit their own tree photos to Fashions at Home, will be eligible for raffle prizes from the Hotel Roanoke.

ROANOKE, Va. – New COVID-19 restrictions are now in effect across Virginia, limiting what people can do as we head into the holidays. After starting to build back a little normalcy over the last couple of months, new restrictions are bringing new challenges for the hotel. “Now it’s really back to really quiet,” Wells said. “It’s going to cost us tens of thousands of dollars a week,” Martin said. “It’s been painful to do, but at the end of the day, it doesn’t matter how much we try to enforce stuff to keep people distanced and safe, it doesn’t seem to matter,” Martin said.

ROANOKE, Va. – If you don’t want to cook but still want a delicious meal this Thanksgiving, here’s one option that’s sure to leave you full. Because of the coronavirus pandemic, The Hotel Roanoke is offering its Thanksgiving meal to-go this year in addition to the dine-in option. The five-course meal includes all the holiday favorites, serves four people and is available through contactless pick-up. “We know some people can’t get out right now but we want you to be able to take a touch of Hotel Roanoke home with you and this is a really great way to do it. We had so many letters, complimenting the food and complimenting the fact that we did it that we knew that Thanksgiving would be a perfect match to do it all over again,” said The Hotel Roanoke general manager Brian Wells.

ROANOKE, Va. – 10 News sat down with Roanoke City mayoral candidate David Bowers to discuss why he wants to serve the Star City once again. He served as Roanoke City’s mayor from 1992-2000 and again from 2008-2016. “I’ve had a great 16 years as mayor, but I’m excited about going back," said Bowers. “I got a lot of energy, a lot of fresh energy and a lot of new ideas," said Bowers. There are about 30 vacancies in the Roanoke City Police Department, so Bowers wants to hire more officers and increase pay.

ROANOKE, Va. – As businesses throughout the Roanoke Valley work to recover during the ongoing coronavirus pandemic, The Hotel Roanoke has made progress on major renovations that may help. A virtual ribbon cutting on Wednesday afternoon unveiled its new Pine Room and the 1882 Lobby Bar. “For those who have been here before, they’re going to be shocked and stunned,” said the hotel’s director of food and beverage Declan McGettigan. The project that took two years of planning, six months of renovations and $3.6 million honors the history of the hotel and Roanoke. The Hotel Roanoke has been hit hard by the pandemic, but it’s hoping this can be the catalyst for a comeback, not just for the hotel, but the entire region.

ROANOKE, Va. A popular local hotel is making some changes in response to the coronavirus. The meeting rooms in the Hotel Roanokes conference center have been designed to try to ensure social distancing. On Thursday, Visit Virginias Blue Ridge held its quarterly meeting in the hotel to witness first-hand the new social spacing protocols put in place as a result of COVID-19, according to a news release. Visit Virginias Blue Ridge is working to create a safe space for meetings and events as the state gradually reopens. Hotel Roanoke is also taking extra steps to keep hotel rooms clean.

ROANOKE, Va. A third student has been sentenced in last years theft of the Hokie Bird statue from the Hotel Roanoke. On Sept. 27, 2019, the statue was stolen from its base on the south side of the hotel. It was later found on the side of a road near Charlottesville later that day, according to police. Durbin is the third out of a trio of men involved in the incidents, all members of James Madison Universitys Sigma Nu Fraternity pledge class. Each student involved is also required to pay a third of the statues cost, $7,500 each.

Hotel Roanoke is bringing the meal to you with a special pick up service. By Thursday afternoon, you can order the “Mother’s Day Celebration at Home” meal. If you want to roll up your sleeves and whip up something special for mom yourself, Hotel Roanoke is sharing the recipes. Since this pandemic started, Hotel Roanoke posts a recipe once a week on its Facebook page. Hotel Roanoke is one of many offering a Mother’s Day meal pick-up.

ROANOKE, Va. – Tuesday night was a magical one for some special guests at the Hotel Roanoke. Therapeutic Recreation Services of the Roanoke Valley hosted its annual Valentine’s Dinner Dance. Organizers said they do it to make sure those who sometimes get left out, feel just as special as everyone else. This wonderful venue, the Hotel Roanoke has accepted that, and they support us every year. It’s just fantastic.”They also crowned the King and Queen of Hearts, similar to a prom king and queen.

ROANOKE, Va. - On Sunday afternoon, people gathered at the Hotel Roanoke to remember those affected by alcohol, tobacco and other drugs. This year's Red Ribbon Week theme was: "Send a message. Schools from around the area competed in a poster contest that used that theme to raise awareness of substance abuse. Organizers say they hope this opens a conversation so parents can talk about the dangers of substance abuse with their kids. Red Ribbon Week is held at the end of every October to help raise awareness of drug abuse.

The Daytime Blue Ridge Tree started off pretty bare, but thanks to the Roanoke landmark ornaments from the Virginia Ornament Company, that didn't last long. These ornaments are available locally at Two and a Half Sisters on Colonial Avenue across from Towers Shopping Center. You can also order yours online right now by visiting the Virginia Ornament Company website. On Wednesday, Bridget and Lindsey put the Hotel Roanoke ornament on the tree! What's cool is that each of these ornaments has a little history lesson on a small card that comes with them.

ROANOKE, Va. - On Monday night, Junior Achievement of Southwest Virginia celebrated the biggest night in business at the Hotel Roanoke. About 300 people came out for the 29th annual Southwest Virginia Business Hall of Fame celebration. Dr. Cynda Johnson, founding dean of the VTC School of Medicine and James Smith of Smith Packett are this year's laureates. Michael Fleming of Torc Robotics and John Lugar of Virginia Varsity Transfer and Storage are this year's entrepreneurs of the year. "Tonight is an opportunity to be a springboard for our young people to realize that the studies they have are going to lead them into a career that can be very promising and sometimes you can do that with your friends," Junior Achievement of Southwest Virginia President Katherin Elam said.

ROANOKE, Va. - Ballroom dancers from up and down the East Coast came to the Hotel Roanoke on Sunday for the Star Ball Dance Challenge. 29 dancers from different age groups and levels showed off their moves in front of three world-class judges. Dancers ranged in ages from 16 to 93 years old. In addition to the competitors, two professional ballroom dancers, Simona Caporale and Simone Spadon, danced the bolero, rumba and the cha-cha. Event organizers say if you wish to join the glamour of the ballroom reach out to your local ballroom studio and start dancing.

ROANOKE, Va. - Students, professionals and nonprofit groups are untiing to try to find an answer for addiction. More than 100 people attended the Community Coalitions of Virginia statewide summit at the Hotel Roanoke on Wednesday. The summit touched on topics such as the ongoing opioid crisis, the rise of vaping and possible marijuana legislation in Virginia. Community Coalitions of Virginia Chair Nour Alamiri says it's important for attendees to understand addiction as a universal, multifaceted issue. "We really have to destigmatize substance abuse disorder.

ROANOKE, Va. - Tourism leaders said Amtrak is far exceeding expectations two years after passenger rail service returned to the Star City. Amtrak representatives tell 10 News Roanoke's ridership is the highest of any individual line in the commonwealth. They're curious about a new way to travel and for us, that's great," said Brian Wells, general manager of the Hotel Roanoke. For the Hotel Roanoke, Amtrak means big business. The early success is raising the question of whether Amtrak could expand in Roanoke.

ROANOKE, Va. - The annual Susan G. Komen Pink Promise luncheon was held at the Hotel Roanoke Tuesday. Breast cancer survivors are the largest group of cancer survivors in the U.S. at 3.8 million people, and this event helps celebrate their stories. The 43-year-old mother of five was diagnosed with stage 3 and then stage 4 breast cancer. "Speaking at this event is because of that promise, my promise was to do everything in power to make sure my children were never walk in my shoes to make sure my children don't face breast cancer," said Fink. By 2026, Komen's goal is to reduce breast cancer deaths by 50%.

ROANOKE, Va. - Local leaders from across Virginia finished a conference on Tuesday that focused on finding solutions to what they consider to be the biggest problems facing their communities. The Virginia Municipal League annual conference is designed to help local governments communicate and share ideas. Inside Hotel Roanoke, he laid out his goals for the future, focusing on improving education and workforce training. Roanoke Mayor Sherman Lea and others put their heads together and decided what they want to push lawmakers to change come the next legislative session, which begins in January. Roanoke last hosted the conference in 2014, according to Lea, who said it's been great to show off the Star City to the commonwealth.

ROANOKE, Va. - There's a new push Monday regarding concerns about black history. With the Virginia Municipal League conference on Tuesday in Roanoke, some groups want legislators to hear their message. Groups of protesters held signs on Monday in Roanoke on South Jefferson Street, outside the Virginia Tech Carilion Research Institute. Leading them was the group trying to buy the historic Dumas Center, to preserve black history on Henry Street. They said they'll be protesting outside Hotel Roanoke on Tuesday for the start of the legislative conference.

JMU and Virginia Tech share a long history and a healthy rivalry that is based in mutual respect and actions such as these do not reflect the positive relationship we have with Virginia Tech. Activities like this have no place in JMU organizations and we expect more from their members and the students elected to lead them. The What Is A Hokie statue, which was stolen Wednesday from outside the Hotel Roanoke, is now on its way back home. ORIGINAL STORYAuthorities are searching for a HokieBird statue that was once perched outside of The Hotel Roanoke. Around 5 a.m., Roanoke police officers say they received a call from the hotel to report the statue stolen.

ROANOKE, Va. - Neighborhood leaders from across the state are in the Star City learning how to make their communities better places. The 20th annual Virginia Statewide Neighborhood Conference is in full swing at the Hotel Roanoke. It's a place to collaborate and share ideas about what works best and where they can improve. Estelle H. McCadden, of Roanoke, started the conference in 2000 and never thought it would grow to be this large, traveling to different Virginia cities each year, but says it's a must because neighborhoods are the backbone of the state. The conference wraps Saturday with an awards luncheon.

ROANOKE, Va.- - A new self care experience is open in Roanoke. Salt Foot Sanctuary is where people can take care of their feet by soaking them in handmade tubs and choose from a variety of aromatic mineral foot soaks. "There's not too many foot sanctuaries here so we decided to use the space. In history, the foot sanctuary used to be very social. The business is located inside the Hotel Roanoke but services are open to the public.