Though the course may be rocky in places, riders in the 2026 USA Cycling Endurance Mountain Bike National Championships say they really like competing in Virginia’s Blue Ridge.

The USA Cycling Endurance Mountain Bike National Championships launched Sunday with a marathon race at Carvins Cove in Roanoke, Virginia, drawing elite riders from across the country for more than 50 miles and thousands of feet of climbing.

The races bring in riders from all over the United States and their families. The event generates millions in tourism dollars, and adds to the credibility of the region as a cycling destination.

As families across Roanoke search for early learning options, the Kirk Family YMCA is expanding its childcare offerings with a new preschool program aimed at helping three-year-olds build foundational skills before entering kindergarten.

The Blue Ridge Games are returning this summer, inviting residents and visitors to explore Southwest Virginia while competing for cash prizes through a monthlong scavenger hunt.

Local officials, along with USA Cycling, held a press conference announcing the return to Virginia’s Blue Ridge for the 2027 Endurance Mountain Bike National Championship at Elmwood Park Amphitheater in downtown Roanoke Monday.

Foodies, mark your calendars! Virginia’s Blue Ridge has announced when this year’s Restaurant Week will return.

As summer nears, the YMCA of Virginia’s Blue Ridge is reminding parents to keep safety top of mind around water during National Water Safety Month.

The USA Mountain Bike National Championships will once again be held in Virginia’s Blue Ridge. The races follow on the heels of the inaugural events in 2025.

More than 200 teams will be in Virginia's Blue Ridge this weekend.

Carhartt announced on Tuesday that the company is donating $50,000 to the Blue Ridge Parkway foundation to “help fund ongoing preservation and education efforts.”

Enjoy today's warm weather, for tomorrow will see a major drop in temperatures!

Big news for Southwest Virginia as tourism is on the rise across the region. Visit Virginia’s Blue Ridge held a conference Thursday to share the news.

An icy weekend chill, but wait.... we could hit the 50s next week!

Wind chill is the big story for the day, with the real feel staying in the 20s for most of the region.

A few isolated showers are possible through the middle of the day as temperatures slowly warm into the 40s.

Cloudy skies are kicking off our Thanksgiving morning.

Holiday forecast! Here's how it will impact you.

A Blue Ridge support group welcomed local members of the lesbian, gay, bisexual, transgender, nonbinary and queer community and allies to a festive gathering on Market Street Thursday, to mark the annual International Transgender Day of Remembrance.

Dry conditions and shifting winds are contributing to higher fire danger today.

Red Flag Warning For Some. Arctic Air Looms.

Clearing up just in time for Halloween. We look at the holiday forecast and this upcoming weekend.

Breaking down why leaves change colors and what influences leaf vibrancy.

Immediate food assistance is available across Virginia through several organizations dedicated to helping those in need.

Lord Botetourt and William Byrd met again in a high-stakes Blue Ridge football game, continuing their intense district and regional rivalry.

A chilly night is ahead with temperatures dipping into the 30s and 40s. 🌡️ If you're in Bath, Greenbrier, or Rockbridge County, be aware of a frost advisory through Friday morning.

William Byrd, the defending Blue Ridge region champions, came off a bye week and delivered a strong performance against Radford.

North Cross and Blue Ridge faced off this week in Salem for the first time since their intense state championship game last fall in St. George, Virginia.

The 2026 Best of Blue Ridge Contest nominations are currently underway!

Cycling enthusiasts in the Roanoke Valley had the opportunity to watch some world-class races this weekend!

William Fleming defeated Salem 34-13 in a River Ridge versus Blue Ridge football matchup at Salem High School.

Hunger Action Day is a nationwide call to raise awareness about food insecurity — and food banks and community partners in Southwest Virginia say the need is growing.

How & Why Leaves Change Colors and When We Could See Peak Fall Foliage!

If you’re hungry for adventure, get ready because the Blue Ridge Games are BACK!

Here's a look at some of our favorite moments from the 2024 Blue Ridge Games.

A major cycling event is underway in the Roanoke Valley, set to bring a significant boost to the local economy. Roanoke is on track to become a premier mountain biking destination, and hosting the 2025 USA Cycling Endurance Mountain Bike National Championships is a big step.

The Blue Ridge Games are almost here and 10 News Anchor John Appicello takes you along on one of his hikes up McAfee Knob.

The Blue Ridge Games are back this year, offering an exciting regional scavenger hunt that invites participants to explore iconic local spots and compete for a chance to win $4,000.

With the Fourth of July just around the corner, tourism is feeling the heat — literally — and costs are rising, but visitors are still making plans to celebrate here in Southwest Virginia.

The official courses for the USA Cycling Endurance Mountain Biking National Championships will be revealed on Tuesday at 9 a.m.

A man is dead following a motorcycle crash that occurred on June 1, the Blue Ridge Parkway External Affairs Office said.

As drowning remains a top cause of death for young children, YMCA of Virginia’s Blue Ridge stress year-round lessons and undistracted supervision.

Registration is now open for summer camps at the YMCA of Virginia’s Blue Ridge, offering a range of options for children of all ages. This year’s lineup includes full-day adventures, half-day specialty programs, Kinder Camps for preschoolers, Youth Camps for ages 5 to 12, and hands-on Cooking Camps for budding chefs.

On Friday, Faith Christian School participated in “Project Faith,” an annual service day.

Vacation starts with Virginia’s Blue Ridge. That’s the new marketing campaign unveiled Thursday by Visit VBR.

The Annual State of the County Address for Botetourt County is set to be held Thursday at 8 a.m.

Another Cold Blast To Kick-off December

Rain Pushing Out This Morning, Clearing For Turkey Time

Blue Ridge Holler raises $9,000 to aid storm recovery efforts

The Roanoke Star is turning 75 on Saturday, and 10 News wants to celebrate the iconic landmark that has lit up the Star City for more than seven decades.

Big Weather Changes Are On The Way

A 30° drop in temperatures happens by tomorrow...

Thanks to Charlee Newkirk for today’s Picture of the Day from the Blue Ridge.

ROANOKE, Va.

One of the surprises out of the Blue Ridge has been Northside: a team that fears no one.

If you’re looking to get outside this weekend, consider going to the Layman Farms Fall Festival in Blue Ridge.

Visit Virginia’s Blue Ridge received the “Virginia Restaurant, Lodging and Travel Association’s Hospitality Hero (Business/Organization) award at the 2024 Ordinary Awards on Sep. 12.

Today, hundreds of people came out to Fallon Park to take part in Virginia’s Blue Ridge Go Cross Cyclocross Race.

The pickleball tournament is the first sanctioned tournament ever in the region

With just days left until fall begins, it’s almost time to pick out the perfect pumpkin. This year, one local farm is expecting tens of thousands of visitors.

The first-ever Blue Ridge Games have been a hit, offering a variety of thrilling activities that highlight the unique beauty of Southwest Virginia.

The much-anticipated Blue Ridge Games have finally arrived, offering a lot of activities for outdoor enthusiasts in Southwest Virginia.

American Jennifer Valente defends women's omnium gold, earns second gold medal in Paris.

It’s been a record-breaking year for tourism in the Commonwealth, according to the governor’s office. Visitor spending generated $33.3 billion in Virginia last year.

We’re just a couple days away from the opening ceremony and the excitement is building here at home for the 2024 Summer Olympics.

With the beautiful Blue Ridge right in our backyard, exploring is always on our minds.

Next week, registration for the highly-anticipated Blue Ridge Games will begin. In order to sign up, you’ll need to head to our Blue Ridge Games page.

Exciting news for our beautiful Blue Ridge — USA Cycling is bringing back a national championship race.

Virginia’s Blue Ridge TWENTY24 athlete Emily Ehrlich was selected for the U.S. Paris Olympic long team.

On Aug. 12, we’ll be bringing the Olympics to our neck of the woods with the Blue Ridge Games.

Governor Glenn Youngkin signed House Bill 174 which allows prevents anyone who is allowed to authorize a marriage license to deny because of gender, sex or race. Leaders with the Metropolitan Community Church of the Blue Ridge shares insight on what this bill means for the LGBTIA plus community.

TSA officers stopped a Blue Ridge man from bringing a gun past the security checkpoint at Roanoke-Blacksburg Regional Airport on Thursday, according to the Transportation Security Administration.

It looks like the region will be having a lot of visitors from Northern Virginia this year.

The Rotary Club of the Blue Ridge-New Generations will be holding their 2nd annul Rock Haven music festival on Saturday, April 27, 2024, at Loch Haven Lake. Proceeds from the music festival will go to Brain Injury Services of Southwest Virginia and Head Strong Brain Injury Support Group of SW VA.

The pickleball craze continues and is headed to Salem as officials just made an exciting announcement.

A Blue Ridge man has been indicted for the murder of a 5-year-old boy in August 2023, according to the Botetourt County Sheriff’s Office.

Coming this summer to a Southwest Virginia town near you, WSLS 10 will be launching the Blue Ridge Games!

Rain will be heaviest and most widespread Tuesday evening into the overnight hours

The Raiders captured a second straight VISAA state title on Saturday.

North Cross defeated Blue Ridge school 35-7 to win the state football championship in Division II of the VISAA

Week 12 of 1st and 10 and it’s playoff time! Interesting River Ridge versus Blue Ridge matchup between two teams that are on the rise.

William Byrd comes out on top, 35-22.

The Terriers took down the Golden Eagles Friday night, 34-6.

Visit Virginia Blue Ridge talked about why the fall season brings a huge economic impact to Roanoke.

The game’s final score was 18-10.

The owner of the daycare center says one of the teachers and two babies are still in the hospital after the crash.

WSLS’ Trick or Treat event at Layman Family Farms is back for another evening of spooky-good fun!

The City of Roanoke and AIA Blue Ridge are hosting a design competition for an accessory dwelling unit in order to bring affordable housing into the community.

A student was left with minor injuries following a crash involving a Botetourt County school bus Monday morning, school officials report.

As we kick off the month of August, a new 3 Degree Guarantee recipient is on the horizon.

The Botetourt County Board of Supervisors unanimously approved a 400-unit development in Blue Ridge.

Hundreds of new homes could be coming to Botetourt County.

The nation's bet amateur road cyclists will be competing for medals June 14-17 in Franklin and Roanoke Counties and the city of Roanoke.

Whether it’s hitting the water, cycling or catching up with an Olympic gold medalist, John Carlin is always up for an adventure.

Thanks to Scott Davis for sending us today’s picture of the day from the Blue Ridge.

The Rotary Club of the Blue Ridge-New Generations will be holding their first annual Rock Haven music festival on Saturday, April 29, 2023, at Loch Haven Lake. Proceeds from the music festival will go to Brain Injury Services of Southwest Virginia and Head Strong Brain Injury Support Group of SW VA.

All week long they are hitting the roads to train, learn together, and experience the area

Organizers are looking for volunteers for this year's Carilion Clinic Ironman 70.3 in Virginia's Blue Ridge.

The Blue Ridge District Tournament commenced Wednesday evening.

The Eagles star running back scored five times to lead his team to victory in Week 8.